Let's be real, when you hear "B2B marketing" it doesn't exactly set your pulse racing. It conjures images of corporate jargon, lifeless stock photos of people shaking hands in boardrooms, and white papers that could double as sleep aids. What if we're going about it all wrong?

As B2B content marketers, social media managers, B2B video producers, and product marketing managers navigate the evolving landscape of digital marketing, embracing the power of short-form video content is crucial.

Don't waste time and marketing resources. Before you even consider producing a short-form video for your B2B marketing, think through some key considerations and answer the following questions to increase efficiency, stay in budget, and improve chances for marketing success.

Where do you find subject matter for your B2B content? Here are a few ideas to get going.

Here are some of our favorite kinds of videos to use for B2B.