product marketing to help you build, launch, and scale.

From baseline positioning to go-to-market, workwedo will guide your team to building goal-driven product marketing foundations—with speed, clarity, and at less than the cost of hiring in-house.

Don’t wait until launch

Foundational product marketing begins before you launch, so you have alignment and direction to support your go-to-market efforts. workwedo helps you craft the positioning, messaging, and sales enablement tools you need to launch, scale, and grow.

Positioning & Messaging

So you can clearly communicate your value.

Sales Alignment & Enablement

So your sales team can close more, sooner.

Go-To-Market Clarity

So you don’t waste time on the wrong strategy.

Web Copy & Content

So you can build an online presence that converts.

YOUR PRODUCT WON’T SELL ITSELF

You’re not ready to hire a full-time product marketer.

You know you need strong positioning, messaging, and a go-to-market strategy, but time and resources are a constraint. Plus, doing it yourself takes time away from growing your business, and generic marketing agencies don’t specialize in product marketing.

We deliver the core marketing foundations your team needs to gain traction. You get clear, strategic product marketing at a fraction of the cost of an in-house hire and your marketing and sales efforts are aligned for growth.

You’re moving fast, but your messaging isn’t.

Broad positioning often leads to vague, generic messaging. workwedo gives you sharp, customer-focused product messaging—so you can clearly articulate your value to the right audience, fast.

With the right foundation, your messaging works as hard as you do so customers understand what your product can do for them.

Sales is putting in the work, but the message isn’t being heard.

Without a clear, structured sales narrative, every conversation feels different. Relying on instinct instead of proven messaging leads to lost opportunities and wasted effort.

We work with your sales team to create an enablement toolkit so conversations are more focused, prospects see value quickly, and your close rates improve.

The work we do

Core Product Marketing

Lay the groundwork for your marketing and sales success. From content to campaigns, emails to collateral — everything relies on you having solid product marketing foundations.

  • Market differentiation audits

  • ICP assessments and development

  • Positioning frameworks

  • Product messaging frameworks

  • Buyer personas

  • Website copy for homepages and product pages

Sales Alignment & Enablement

Develop assets and content to power you marketing and sales teams as you launch and scale. Ensure that your messaging is aligned across teams as it’s delivered to your target audience.

  • Pitch decks

  • Competitive positioning

  • Battecards

  • One-pagers

  • Case studies

  • Landing pages

Fractional Product Marketing

Get the product marketing support you’re team needs, each month, before you’re ready for a full-time hire.

  • Full GTM support

  • Ongoing messaging updates

  • Content ideation

  • Strategic and tactical input

  • Campaign ideation

  • Acquisition and retention support

How we work

Establish your plan

Bringing your product to market starts with solid foundations. Our goal is to get you going quickly to build out the product marketing you need to guide your marketing and sales efforts.

Whether it’s a few assets to support an existing product or a full Product Marketing strategy, we’ll work with your team to define the scope of work and get moving towards success.

Understand your needs

Kick things off by telling us all about your product, your brand, and your goals. To fully understand the needs of your business and where you need to get to, we’ll do as much internal as external research and data gathering—building relationships with the key stakeholders throughout your org.

Combine tools for success

We aim to move as fast as your prepared to. For speed and efficiency we’ll combine the knowledge and abilities of experienced Product Marketers, with a variety of tools including AI.

Build it together

The key is alignment and collaboration. We’ll work together with your team the entire way as we develop the product marketing foundations you need to succeed.

FAQ

  • Good foundational product marketing is crucial for several key reasons:

    1. It creates clarity around your value proposition. Product marketing forces you to articulate exactly what problem you're solving and how your solution is different from alternatives. This clarity helps guide product development and all other marketing efforts.

    2. It helps you identify and understand your target audience. By defining who will benefit most from your product, you can focus your limited resources on the right customers instead of trying to appeal to everyone.

    3. It bridges the gap between product development and sales. Product marketing translates technical features into benefits that resonate with customers, making it easier for your sales team to communicate value.

    4. It builds a foundation for scalable growth. With clear positioning and messaging, you can create consistent communications across all channels that reinforce each other rather than sending mixed signals.

    5. It informs pricing strategy by helping you understand the value customers place on your solution and what they're willing to pay.

  • Our aim is to move as quickly as you’re prepared to.

    Once we’ve agreed on a scope of work, we’ll start meeting with your key stakeholders to get a clear understanding of your product, target audience, strategies, and goals. Depending on org structure, we might be talking with sales leaders, marketers, or a founder to gain an understanding of the specific product marketing needs. These discussions will help inform the foundational product marketing assets we’ll build to support your success.

    Time to launch is largely dependent on the scope of work, but be assured that workwedo is here to help you meet your goals.

  • Sometimes it takes a couple iterations before something is right. As we work on the foundations for your product marketing, we’ll review and gather feedback from you, making adjustments to get things right. The key is to keep moving forward, stay focused, be concise, and execute.

    Once your product marketing foundations are built, if there are additional changes needed based on new product direction, features rollouts, or ventures into other target audiences, we recommend using our Fractional PMM services.

  • Our pricing is project-based according to the needs or your business. Whether it’s a few assets to get your marketing and sales started or full Fractional Product Marketing to support your ongoing efforts, workwedo can scale with you.

    Get in touch to discuss your needs or to inquire more about working with us. We’d love to talk with you.

Let’s do work.