Foundational product marketing for startups.
From baseline positioning to go-to-market, workwedo gives early-stage startups the product marketing foundation they need—quickly, clearly, and without the cost of hiring in-house.
Don’t wait until launch!
Foundational product marketing begins before you launch, so you have alignment and direction to support your go-to-market efforts. workwedo helps your startup craft the positioning, messaging, and sales enablement tools you need to launch, scale, and grow.
Positioning & Messaging
So you can clearly communicate your value.
Sales Alignment & Enablement
So your sales team can close more deals sooner.
Go-To-Market Clarity
So you don’t waste time on the wrong strategy.
Web Copy & Content
So you can build an online presence that converts.
Your product isn’t going to sell itself.
You’re not ready to hire a full-time product marketer.
You know you need strong positioning, messaging, and a go-to-market strategy, but time and resources are a constraint. Plus, doing it yourself takes time away from growing your business and generic marketing agencies don’t specialize in product marketing.
We deliver the core marketing foundation your startup needs to gain traction. You get clear, strategic product marketing at a fraction of the cost of an in-house hire and your marketing and sales efforts are aligned for growth.
You’re startup is moving fast, but your messaging isn’t.
Broad positioning often leads to vague, generic messaging. workwedo gives you a sharp, startup-ready product messaging—so you can clearly articulate your value to the right audience, fast.
With the right foundation, your messaging works as hard as you do so investors see your potential and customers understand what your product can do for them.
Sales is putting in the work, but the message isn’t being heard.
Without a clear, structured sales narrative, every conversation feels different. Relying on instinct instead of proven messaging leads to lost opportunities and wasted effort.
We work with your sales team to create an enablement toolkit so conversations are more focused, prospects see value quickly, and your close rates improve.
The work we do.
Start by reviewing our services. Click to get started or set up a call to discuss in more detail. We look forward to learning more about you and your product marketing needs.
Core Services
Foundation
$21,000
Core support
Lay the groundwork for your marketing and sales success. From content and campaigns, to emails and collateral—everything relies on you having solid product marketing foundations.
Included:
Market differentiation audit
ICP assessment
Positioning framework
Product messaging framework
Buyer personas (up-to 2)
Website copy (for homepage)
Single product focus
Growth
$30,000
Expanded support
Develop assets and content to power your marketing and sales teams as your startup scales, ensuring messaging alignment across your teams, and delivered to your target audience.
Included:
Everything in Foundation
Sales enablement toolkit (pitch deck, competitive positioning, battle cards, one-pager)
Expanded website copy (product page, FAQ, pricing page)
Signature
Custom support
Contact for pricing
Need a more tailored approach to your product marketing?
Book a call today to discuss how workwedo can support the success of your startup.
For example:
Dynamic GTM support
Marketing campaign support
In-depth sales enablement support
Additional Services
Fractional PMM
An easy way to get much needed product marketing, each month, when you’re not ready for a full-time hire.
Perfect for:
Ongoing messaging updates
Content updates & ideation
Strategic and tactical input
Campaign ideation and recommendation
Acquisition & retention support
Identity Starter
Ideal for Pre-seed startups who need an early identity & visual direction. Perfect for investor pitch decks and early collateral.
Included:
Basic logo design (includes multiple formats for various channels and use cases)
Basic brand ID playbook (includes color palette, fonts, and basic brand guidelines)
Add to any service for $5000
How we work.
Establish your plan
Bringing your product to market starts with solid foundations. Our plans are designed to get you going quickly to build out the product marketing you need to guide your marketing and sales efforts.
Understand your startup
We’ll kick things off with meetings with various experts on your team to learn all about your product, strategy, and goals. Understanding your startup is absolute key to successful product marketing.
Combine tools for success
We aim to move as fast as your startup. For speed and efficiency we’ll combine the knowledge and abilities of experienced Product Marketers, with a variety of tools including AI.
Build it together
The key is alignment and collaboration. We’ll work together with your team the entire way as we develop the product marketing foundations you need to succeed.
FAQ
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Good foundational product marketing is crucial for startups for several key reasons:
It creates clarity around your value proposition. Product marketing forces you to articulate exactly what problem you're solving and how your solution is different from alternatives. This clarity helps guide product development and all other marketing efforts.
It helps you identify and understand your target audience. By defining who will benefit most from your product, you can focus your limited resources on the right customers instead of trying to appeal to everyone.
It bridges the gap between product development and sales. Product marketing translates technical features into benefits that resonate with customers, making it easier for your sales team to communicate value.
It builds a foundation for scalable growth. With clear positioning and messaging, you can create consistent communications across all channels that reinforce each other rather than sending mixed signals.
It informs pricing strategy by helping you understand the value customers place on your solution and what they're willing to pay.
For early-stage startups especially, solid product marketing can be the difference between gaining initial traction and struggling to find product-market fit. Without it, you risk building something nobody wants or failing to communicate why people should care about what you've built.
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Our aim is to move as quickly as your startup is…within reason of course! ;)
Once we’ve agreed on a scope of work, we’ll start meeting with your key stakeholders to get a clear understanding of your product, target audience, strategies, and goals. Depending on a startup’s current org structure, we might be talking with sales leaders, marketers, or a founder to gain an understanding of the specific product marketing needs. These discussions will help inform the foundational product marketing assets we’ll build to support your success.
Time to launch is largely dependent on the scope of work, but be assured that workwedo is here to help you meet your goals.
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Sometimes it takes a couple iterations before something is right. As we work on the foundations for your startup’s product marketing, we’ll review and gather feedback from you, making adjustments to get things right. The key is to keep moving forward, stay focused, be concise, and execute.
Once your product marketing foundations are built, if there are additional changes needed based on new product direction, features rollouts, or ventures into other target audiences, we recommend using our Fractional PMM services.