Agencies are fantastic at executing campaigns and creating content. I focus on the strategic layer underneath—what to say, who to say it to, and how to position your products to win. Think of me as the product marketing expertise that makes your agency or internal team more effective.

Perfect timing. Most companies spend 3-6 months finding the right product marketing hire. During that search, launches keep happening, sales needs enablement, and marketing needs clear messaging. workwedo builds the positioning, messaging frameworks, and sales enablement tools your team needs while you search. When your new PMM joins, they'll inherit strategic foundations instead of starting from a blank slate—letting them focus on execution and growth from day one. Think of it this way: we set up your new hire for success before they even walk in the door.

That's great! I work alongside your existing team, not instead of them. I bring product marketing expertise—positioning, messaging, competitive intelligence, sales enablement—while your team continues handling demand generation, content, events, and campaigns.

What I bring is deep product marketing expertise and the ability to learn quickly. While I may not know every detail of your industry on day one, I know how to talk to your customers, understand your competitive landscape, and apply proven frameworks to your unique situation. Often, that outside perspective is exactly what's needed to break through internal assumptions.

The first few weeks are more intensive—expect 3-4 hours per week for interviews and feedback sessions. After that, it typically drops to 1-2 hours per week. I'm designed to add value without creating a burden.

That's a natural progression, and I fully support it. I can help you define the role, screen candidates, and ensure a smooth transition. Many companies start fractional to prove the value of product marketing, then hire full-time once they know exactly what they need.