Ed Navarro, Founder
I've Spent More Than 12 Years Helping B2B Companies Clarify and Communicate Value
I'm not a generalist trying to do product marketing on the side. This is what I do—and I bring a depth of experience from building product marketing programs in B2B environments.
My Background
12+ years in B2B product marketing, developing positioning, launching products, supporting product management, guiding marketing professionals, and enabling sales teams.
Experience across SaaS, fintech, robotics, and hardware companies with complex buying processes and technical products
Deep expertise in translating technical capabilities into business value that resonates with decision-makers
Proven track record creating sales enablement programs that help teams communicate value and close deals
What I Bring To Your Business
Fresh, outside perspective on your positioning and competitive landscape
Proven frameworks for messaging, positioning, and go-to-market strategy
The ability to get up to speed quickly and start adding value from week one
A collaborative approach—I work with your team, not around them
Honest, straightforward guidance without fluff or buzzwords
I work with companies across:
Manufacturing Technology • Construction Software • Healthcare IT • Industrial Solutions • Professional Services Platforms • Logistics & Supply Chain • +More
While I may not know your industry inside and out on day one, I know how to listen, learn fast, and apply proven product marketing principles to your unique situation. That outside perspective often brings clarity that's hard to find from within.